Recruiters and other businesses are advised to use the internet to market themselves.

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Companies looking into recruitment agency invoice financing may also want to turn their focus to online marketing if they wish to increase their chances of success in a competitive market.

While outsourcing back office solutions could help free up valuable time to focus on growing the business, recruiters should not ignore the power of digital marketing.

According to search engine optimisation specialist SEO Junkies, more traditional businesses are beginning to understand that they should use the internet to market themselves and reach a wider audience.

Director Di Forster explained: "The more well-established companies are realising that they need to do something online now whether they like it or not.

"How do they bring in new blood? How do they get new, younger, fresh customers? Social media, video, interaction - they have to change with the times, they have to diversify."

Figures published by eMarketer recently revealed that the internet's share of total media ad spend will increase from just over 15 per cent in 2010 to more than 20 per cent in 2014.