@Brian and Kyle - Firstly, in-house recruiting staff normally consist of ex-recruitment consultants and head hunters etc therefore isn't building relationships, influencing and persuasion part of their 'make-up'?
I totally agree that 'under-performing' recruitment agencies will struggle and the 'time investment' is still a selling point for majority of recruitment agencies. However, in the current economic climate on both sides of the Atlantic, hiring managers are looking at alternative methods to reduce their recruitment costs and the Social Media is providing that avenue therefore is time investment something they are prepared to sacrifice to reduce costs?
@Amy, you actually have a good point with your analogy - maybe it could just be all noise. But if you have the tools (social media) readily available and you're an ex-mechanic (internal recruiter) then why invest in another mechanic?…