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Topic: Talent Talk Cafe - Chat Transcript for Community Take 2!: e together for a common good > giving back > where members get back more than they put in > creating and furthering relationships > respect > being - (this referred to presence and actively participating with awareness) > a web of inclusiveness > trust, and, > they must be intentional On Tuesday, June 17th we took the conversation forward to: Framing the community discussion around building a social networking strategy that begins by first establishing a deliberate community focus. So, given the guiding thoughts listed above on community, what steps would you take to design a talent community for recruitment in your business/industry? What are the most important actions a company needs to take to establish community? And, what should the expectations be relative to time to see a return on investing in building talent communities? Here's the transcript from our conversation and I hope you'll join us each Tuesday at 3pm ET/12pm PT for Talent Talk Cafe! Talent Talk Café – Susan Burns – Community #2 Susan Burns Hi everyone! Its time for Talent Talk Cafe!! 3:00pm Slouch Hey Susan 3:00pm Jerry Albright I'm in! 3:00pm MN Headhunter Word 3:01pm Slouch Hey Jerry and Paul 3:01pm Susan Burns Hi Jason, Jerry and Paul! 3:01pm MN Headhunter Susan, I cannot stick around for long and have something to share. Can I jump in? 3:01pm Susan Burns Our topic today is to continue the conversation around community but now move it towards establishing and growing a talent community 3:01pm Susan Burns Hi Paul - sure - go ahead 3:02pm MN Headhunter It tags on wthe topic.... 3:02pm MN Headhunter last week at a social media breakfast... 3:02pm MN Headhunter speaker talking bout ROI on social media.. 3:02pm MN Headhunter building communities... 3:02pm MN Headhunter I asked about how I should respond to ROI takes time and most will not wait long enough... 3:03pm MN Headhunter She said Reputation Management is instant. 3:03pm MN Headhunter If you can manage that right away other things will come in time 3:03pm MN Headhunter what do you think? 3:03pm Missed a little: Susan Burns Authenticity is something that evolves. How do you know instantly that its real? You can get a good feeling but ultimately what is important wi/building a talent community is emotional engagement and connection 3:08pm Jody Simon Hi there, I'm here too 3:08pm Susan Burns Hi PJ 3:08pm MN Headhunter so 8,000 is OK? 3:08pm Susan Burns Hi Jody 3:08pm Andrew Demske Hello from the Bay Area in Cali!! 3:09pm Slouch I think that if the talent network you build is real focused and the en result is hires, it does not need to be big 3:09pm Slouch 8000 is good 3:09pm Susan Burns What's so cool about what Jason has done on RB.com - and the essence of community - is that he's invested a lot to grow this and now the community helps him continue to nurture it 3:09pm Susan Burns Hi Andrew 3:09pm MN Headhunter Can a Forune 500 company build their own version of this 3:10pm Susan Burns Size doesn't always matter - no jokes ;-0 3:10pm Slouch i know that recruiters who place recruiters view this network as a focused talent community. some recruiters are having great success networking here 3:10pm MN Headhunter No this, but a site for CPA's as an exmaple? 3:10pm Susan Burns More important than size is engagement and what the community organizes around and shares out to their network 3:10pm Slouch absolutely 3:10pm MN Headhunter Could a Deloitte do their version of this for accounting people? 3:11pm MN Headhunter How long until it happens? 3:11pm Susan Burns Sort of like the difference between pay-per-click and organic search - ultimately more value is placed and received from organic search 3:11pm MN Headhunter (I want it now) 3:11pm Slouch you can;t have it now 3:11pm Slouch lol 3:11pm Susan Burns Paul - Re Deloitte or other companies - yes - they absolutely can - think how much there is to contribute in the CPA space 3:11pm Jody Simon the ultimate issue here as I see it is that in the corporate world they want to see real results, real fast and this is a process that takes time to build 3:11pm Susan Burns Jody - yes that is the ultimate tension point. Are there ways to show value as you grow community? 3:12pm Susan Burns Is there value contributed by the community that informs the brand and is that seen as value? 3:12pm Jody Simon it's something that I struggle with everyday 3:13pm Susan Burns Jody - what type of company/industry? 3:13pm Jody Simon I need to put aside time to build a network and to concentrate on branding and alternative recruiting methods while still filling open slots tha good old fashioned way 3:14pm Susan Burns So, its also about personal bandwidth? 3:14pm Jody Simon Raytheon Solipsys - mostly hard-to-find engineers 3:14pm Jody Simon definetely about bandwidth 3:15pm MN Headhunter I get that question all the time. I started slow. 5% of my time. It got to about 40% then I saw what I think was diminshed returns 3:15pm Susan Burns This is sort of the ultimate recruiting challenge - reallocating resources so that in time the investment returns more and you produce greater results and also have the time to further build the community 3:15pm MN Headhunter Now about 30% dedicated to social media stuff, recruiting, blog, here 3:15pm Susan Burns It can certainly become a time suck - is that what your implying Paul? 3:16pm Slouch i don;t know any recruiters who make more placements through blogs than they do good old fashion recruiting phone calls. 3:16pm MN Headhunter I think it needs to be balanced. In the beginning the return is lower. Takes time for search engine love 3:16pm Jody Simon most of my blogging, social media stuff, etc is done on my own time out of the office. it's the only way I can get it done 3:17pm Slouch But over time, the branding bit of it becomes something I think that phone calls can;t accomplish 3:17pm Susan Kang Nam Hello Susan.. hello everyone.. sorry I'm little late to join the discussion... 3:17pm Susan Burns Hi Susan - glad you could join us! 3:17pm Slouch and from that referrals come and that is the basis of any successful recruiter 3:17pm MN Headhunter Jason, I agree but I would say about 40% of my business comes from the blog by way of candidates or clients 3:17pm Andrew Demske good old fashion recruiting works best for now. i do think this will change though. i have made a few placements from Blogs and LinkedIn 3:17pm Susan Burns Jody - is there an "open to listen" from the company so they would see an investment period of at least 6 months? 3:17pm MN Headhunter but I have a very focused location and only in IT 3:18pm Jody Simon actually Susan, corporate recruiting is a time suck period! I quote you on that? 3:18pm MN Headhunter or as anonymous? 3:18pm Susan Burns Jody - what about it is the biggest time suck? 3:19pm Jody Simon they are open to most of what I suggest....so long as my #'s are in good shape 3:19pm Jody Simon and yes, you can quote me on that! Jody Simon the paperwork, the charts, plans, reports, etc, etc, etc....I fell like I never get to recruit anymore! 3:20pm Jody Simon gosh, I miss my agency life.....sorry to get you off track... 3:21pm Jerry Albright Talking about % of business doesn't quite put ROI into the correct perspective though, does it? If your overal #s don't increase? 3:21pm Susan Kang Nam having some technical problems.. but thanks Susan.. just reading through the discussion so far... 3:21pm Susan Burns Jody - a lot ofadministrative things that don't add value to where you really contribute? 3:22pm Susan Burns Jerry - can you say more about that? 3:22pm Jody Simon absolutely! Jerry Albright Or if your total production goes down? If you now hit 50% of your numbers from Social Networking, but are down in overall production? 3:22pm Susan Burns Jerry - sure - there needs to an overall benefit and improvement in results. How that is measured depends on the company - yes? 3:23pm Jerry Albright Anyone could achieve a percentage growth in any category. The real goes should be to increase your total #s, right? 3:23pm Susan Burns Has anyone seen or tested the idea of a "community manager" or strategic sourcer that is responsible for the online brand image 3:24pm Susan Kang Nam I am currently exploring both corporate vs. agency using web 2.0.. however curious to hear more about what works and what doesn't... 3:24pm MN Headhunter I ahve not seen a community manager in the career space 3:24pm Susan Burns What if you could reallocate $$ away from job boards and hire someone part-time just to support community efforts - how could that change the game? 3:25pm Susan Kang Nam We are currently testing that at the moment... with our online brand image... still in dsicussion..and exploration MN Headhunter Jerry, I agree. But there hard to measure benefits like speaking before a CIO group, quoted in the business section, and speaking to user groups that I did not do prior to this trek of mine 3:26pm MN Headhunter before I was a really good recruiter. now I am a really good recruiter with a brand, name, reputatin 3:26pm Susan Burns I introduced it at my last company and we saw an improvement that returend big $$ in savings through reduced time to hire 3:26pm Susan Burns So Paul - there's a shift in measuring value? 3:27pm MN Headhunter To some extent. I cannot measure right away the value of speaking before the CIO group. May not be able to know the true value ever 3:27pm Jerry Albright Right on Paul. We all track activity "forward" but very few track it "backward" to it's initial ingredients...... MN Headhunter Went to a tech event with 440+ attendees. local event... 3:29pm Rayanne that's a good ratio 3:29pm MN Headhunter Wore a blur short to the event...had people introducing themselves to me and that they read mys tufff 3:29pm MN Headhunter someone pointed out in my Twitter pic I am wearing a blue shirt 3:29pm MN Headhunter so everyone on Twitter in the local tech community recognized me 3:30pm Rayanne you have branded yourself 3:30pm MN Headhunter That was at least 25 people 3:30pm Susan Burns Hi Rayanne! 3:30pm Slouch if you look at WirelessJobs.com it's easy to see how that could become an incredible engine for making placements. 3:30pm Rayanne does that mean you can only wear blue now? 3:30pm Slouch built on Ning. target talent community with a recruiter running it 3:30pm Rayanne Hi Susan.. 3:30pm MN Headhunter I have branded myself by accident, the original intent of the blog was therapy, to work things out of my head and create free space 3:30pm Slouch Hey Rayanne 3:30pm Rayanne I udnerstand that kind of therapy 3:31pm Rayanne hey Jason' 3:31pm MN Headhunter I am going to white shirts now 3:31pm Susan Burns But also building an online brand can help move things along ore quickly because people have already identified with you 3:31pm MN Headhunter trying to grow the brand 3:31pm Andrew Demske lol 3:31pm Slouch that's the idea 3:31pm Jerry Albright Slouch - need a "pause" button on thing...... 3:31pm Rayanne more professsional? that IBM look? 3:31pm MN Headhunter but no tie. I am allergic 3:31pm Susan Burns Pauls taking on a MAJOR rebranding campaign! 3:31pm Rayanne wow... 3:32pm Claudia Faust Hi all 3:32pm MN Headhunter Susan, to your previous point, yes, doing the online stuff has moved me forward at a much quicker pace than pre blog in 2005 3:32pm MN Headhunter ties, not literally 3:32pm Susan Burns Hi Claudia 3:32pm Rayanne rebranding can be good - expanding your base even more 3:33pm MN Headhunter the thing is anyone can do it. That is my beliefe anyway. It just takes some time 3:33pm Rayanne Hi Claudia!!! 3:33pm Claudia Faust Hey there Rayanne! Susan Burns Paul - how long did it take before you started to see a measurable ROI? 3:33pm MN Headhunter 6 months from the blog 3:34pm Susan Kang Nam Hello Rayanne... hello Claudia.. 3:34pm MN Headhunter 10 days from Twitter 3:34pm MN Headhunter 2 months on MySpace 3:34pm Rayanne hey Susan KN... 3:34pm Susan Burns Paul - that's GREAT! 3:34pm Claudia Faust Paul, how do you measure the ROI? (hi there, Susan!) 3:34pm MN Headhunter 25 minutes on LinkedIn 3:34pm Susan Kang Nam I just joined Twitter today.. kind of curious.. how that works.. really.. 3:34pm Rayanne that is a quick ROI 3:34pm Slouch Paul, are you talking about making placements? 3:35pm MN Headhunter Jason, yes 3:35pm Susan Kang Nam that is quick.. 3:35pm Susan Burns Hi Claudia! Jerry Albright Isn't that a bit "old school" Slouch? 3:35pm MN Headhunter The blog was easy to measure because in the beginning I still had a business site 3:35pm Rayanne Isn 3:35pm Susan Burns Paul -that's also consistent w/ the time frame I experienced in-house for corp restructuring and restrategizing 3:36pm Rayanne Isn't what "old School"? 3:36pm Slouch Claudia, I still have the coupon you sent me 3:36pm Claudia Faust ROFL 3:36pm Claudia Faust frame it 3:36pm MN Headhunter everything now goes back to the blog so there is a base from which to work Susan Kang Nam interesting... 3:37pm MN Headhunter not interested in the job I am pitching? Want career information? go to the blog 3:37pm Claudia Faust Paul, I'm really curious to know how you measure ROI though. Is it number of contacts? revenues generated from those contacts? 3:37pm Slouch Jerry, is what old school 3:37pm MN Headhunter want information on the next local tech event? go to the blog 3:37pm MN Headhunter RSS feed if you like 3:37pm MN Headhunter sign up for the newsletter 3:37pm Claudia Faust ahh, got it. usan Burns in addition to placements do you also measure future placements - for instance those that are interested, qualified but just not the right time yet? 3:38pm MN Headhunter the thing is giving options, making accessible, rsponding promptly 3:38pm Claudia Faust and the end result to you is broader brand awareness? 3:38pm Jerry Albright Placements as a way of looking at ROI 3:38pm Jerry Albright Sometimes I'm a bit of a smart-ass..... 3:38pm Slouch I don;t know? 3:39pm Susan Burns Jerry - what would you want to measure? 3:39pm Slouch yes I know Claudia Faust this is an interesting topic -- Ami and I have been talking a lot about the ROI from social networking in a similar context 3:39pm MN Headhunter Jerry, I do agree with you. But prior to the blog I was a really small fish in the pond with no reputation 3:39pm MN Headhunter now people call me to do a search, looking for a job 3:40pm Jerry Albright Paul - I respect what you've done and your willingness to share! 3:40pm MN Headhunter I look at this way, I am spedning less time explaining who I am, wat I do, how I do it. Less time educating and more time building relationships 3:40pm Claudia Faust so the ROI does indeed lead back to your bottom line. 3:41pm Susan Burns Paul - what you've been doing is building personal equity and that is the ultimate goal in buidling a community 3:41pm Jerry Albright What I meant by the "old school" comment. Most social networking talk is about reaching out, building pipeline, etc. 3:41pm Slouch I think a core belief for any recruiter has to be wefind people for Jobs, we don"t help people find jobs 3:41pm MN Headhunter agreed 3:42pm Jerry Albright You rarely see mention of actually sending an invoice to anyone though that is our bottom line goal. 3:42pm Slouch don;t shoot me for that 3:42pm Maren Hogan Sorry SO late! I;d like to know how you deal with jason when people come to you for jobs?? 3:42pm Rayanne true 3:42pm Maren Hogan deal with THAT 3:42pm Rayanne true 3:42pm Susan Burns Hi Maren! 3:42pm Sateesh Yalamanchili I am new to this blog 3:42pm Susan Kang Nam hello... 3:43pm Maren Hogan Hi! Sorry so late! ACK! 3:43pm Susan Kang Nam hi Maren 3:43pm Jerry Albright Send them to the Employment Agency down the road..... 3:43pm Rayanne Hi Sateesh 3:43pm Susan Burns Maren - do u mean when a Seeker contact you about finding a job? 3:43pm Slouch they don;t come any more. I have not recruited for years but when they did, I would just say I don;t have any positions for what you are doing which was almost always the case 3:43pm Maren Hogan Okay so is that part of building community then? 3:43pm usan Burns Maren - do u mean when a Seeker contacts you looking for a job? 3:43pm Rayanne I think every contact has future potetntial even if they come to me... 3:43pm Rayanne You never know what position they will be holding or where they will end up next month. 3:44pm MN Headhunter I agree but I always try and give one idea, one referral out of courtesy. Part karma, part I do not know who they know that might one day come back to me 3:44pm Slouch Nope Maren Hogan yes 3:45pm Rayanne Maren has a point... that is not part of building a community 3:45pm Susan Burns chat tool is getting sluggish 3:45pm MN Headhunter sluggish = good 3:46pm Rayanne It boils down to respect and giving back 3:46pm Slouch its not how you build community but it's how you hit the numbers and make the placements most managers want to see 3:46pm Slouch just a recruiting observation. 3:46pm Susan Burns agree w/ rayanne - if u think about community how could this person also help you so its more a matter of deciding how much time to invest communicating with the person 3:46pm MN Headhunter and that is why I have been on my own this whole time 3:47pm Maren Hogan yep, you are all sayign what I am trying to say Rayanne I knew what you meant by your question, Maren. 3:47pm Susan Burns these same principles can work inhouse for corp recruiters. its a matter of building a compelling case and finding key partners/champions 3:47pm Maren Hogan In a small town like Omaha you can't just be all "sorry yo, can't help ya". It;s akin to saying you don;t know any of the big dogs plus it outs people off 3:47pm Rayanne definitely works for in-house 3:48pm Maren Hogan so I think part of building comm for me would be to build a relationship with an agency that would actually help these people 3:48pm MN Headhunter same here in Mpls. A big really big small town 3:48pm Maren Hogan thx rayanne! 3:48pm Susan Burns maren - you also don't know how connected that person might be - say they live in NYC and write a blog - all becomes part of reputation management and recognizing we are all one 3:48pm MN Headhunter I finally started doing agreements with non IT firms 3:48pm Rayanne I always think about who that person might know or where they might be 3:49pm Susan Burns Jodi - are you still here? 3:49pm MN Headhunter Susan, look at that. tied it all together after me going on a tangent for 48 minutes 3:49pm Jody Simon yes i am 3:49pm Maren Hogan that's true 3:49pm Rayanne tangents are good 3:49pm Susan Burns Paul - you're the Lewis Black of the recruiting world ;-) 3:49pm Rayanne rants are good.. \ Rayanne it starts conversations and points being made 3:50pm Susan Burns Jody - wondering what would help make the case for you internally? Where does the company see value? 3:50pm Maren Hogan HAHA--susan spot on! 3:50pm Susan Kang Nam great question.. 3:50pm Slouch Jody, what kind of engineers are you recruiting 3:50pm Jody Simon in its engineers only....we are run by our engineers 3:50pm MN Headhunter (sound of Paul going into convulsions) 3:51pm Slouch circuit design engineers? 3:51pm Jody Simon heavy duty systems engineers with DOD and C2 experience 3:51pm Susan Burns what do engineers value? is there a cost to not having enough engineers on the job andif so how much - can it be monetized 3:51pm Slouch how much do you py to agencies every year? 3:51pm Slouch pay 3:51pm Jody Simon if i can get engineering on my side then i win the argument hands down 3:52pm Rayanne SB, when I worked in-house I kept every résumé I received and made placements months later when new reqs came up... Jody Simon I don't use any agencies at all... 3:52pm Slouch what about the company you work for 3:52pm MN Headhunter Rayanne is my hero of the day 3:52pm Slouch if you dont mind me asking 3:52pm Susan Burns Rayanne - same here - we would mine our own database before paying to post a job - novel concept huh! and made hires that had applied a year ago or more 3:52pm Rayanne yep 3:53pm Jody Simon I am very close to having the engineers on my side. they want to use agancies and I want the recruiting function to grow internally 3:53pm Susan Kang Nam that's great Rayanne... 3:53pm Jody Simon my company doesn't use any agencies 3:53pm Susan Burns Rayanne - it was also about how we managed communication w/ them initially - big push on pesonal communication 3:53pm Rayanne true.. 3:53pm MN Headhunter Jody, how many of you are there? job to fill? Susan Burns Jody - maybe thats the open door - take the $$ they would invest in agency and see if they'll give u 6 months to show an ROI from community/social 3:54pm Maren Hogan Do you think that extra hire (resume hoarding whatev) is MORE useful in our current economy? 3:54pm Rayanne I spoke to every person that sent a résumé and made sure they knew me and the company they had applied to 3:54pm MN Headhunter Susan beat me to the punchline 3:54pm Jody Simon communication is the key with my company as well....the problem is that recruiting reports to HR and my boss puts up a fight 3:54pm Susan Burns Maren - extra hire and resume hoarding sound difft to me. extra hires always make sense if its the right extra hire ;-) 3:55pm Susan Burns So its HR that is the obstacle? Jody Simon I'm working on getting a champion for my cause and getting very close 3:55pm Jody Simon yes, HR is the obstacle 3:55pm Rayanne sometimes... and sometimes it's the hiring manager that wants to make that hire NOW 3:55pm Susan Burns Jody - that could take us another hour at least ;-) but to all of u who know how I feel about that obstacle - i rest my case for now! Maren Hogan aorry trying to come up with punchy title on the fly then had to get my hotdog--I meant whatever the name for Ray and Paul's and your database. . . 3:57pm MN Headhunter that if they have a relationship built, when the job order opens, they can hire rightaway 3:57pm Jody Simon Thanks Susan....always up for ideas...and helping others with my own ideas as well 3:58pm Susan Burns hey everyone - any thoughts or requests for next weeks topics? Maren Hogan critical foundational tools for the recruiting function 3:59pm MN Headhunter Susan = my new therapist 3:59pm MN Headhunter Maren, huh? 3:59pm Slouch im always open to a discussion about making this site better for everyone 3:59pm Maren Hogan so much theory thrown around and then to put into practice in the real world 3:59pm Susan Burns Ok Paul but I don't take insurance ;-) 3:59pm Maren Hogan what do we really need? 3:59pm Susan Kang Nam lol 3:59pm Maren Hogan Paul, I know I'm wordy, you'll learn to cope 3:59pm MN Headhunter will do some online wine shopping then 3:59pm Slouch with an accent 3:59pm Maren Hogan ha! 4:00pm Rayanne hmmm Rayanne I LOVE the live-ness 4:01pm Susan Burns a community? 4:01pm Slouch yah 4:01pm Maren Hogan I hate it. I usually have something in my teeth 4:02pm Rayanne that is a great idea 4:02pm Susan Kang Nam hmmm... 4:02pm MN Headhunter (sound of wheels turning) 4:02pm Rayanne no screeching 4:02pm Susan Burns that would be cool. could also then put togehter a few key steps to marketing it? managing it? 4:02pm Rayanne I like it... 4:02pm MN Headhunter by chance do you have an extra domain name? 4:02pm Susan Burns isn't that a great sound paul - it goes really good with wine ;-)! 4:02pm Slouch I can check. 4:02pm MN Headhunter or 100? 4:02pm Susan Burns i just established talenttalkcafe.com today - thanks to ami's reco 4:03pm Susan Burns u can use that if you'd like 4:03pm Maren Hogan so exciting! Really, i love IDEAS! 4:03pm Slouch I think we could easily build a site. the building is easy. its the maintaining but that is something else completely 4:04pm Rayanne this is great. 4:04pm Rayanne I am sure... 4:04pm Slouch same bat time, same bat channel 4:04pm Slouch susan, if you want, we can talk details in Portland 4:04pm Jody Simon thanks for sharing! 4:04pm…; Added by Susan Burns to Talent Synchronicity at 2:25pm on June 18, 2008

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Blog Post: Boolean Operators Updated!!

Boolean Operators…

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Blog Post: Review Your Current Recruiting Process and 6 Steps to Remove Unconscious Bias

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