Can You Sell Me This Casket? - A Good Recruiter Can

Photo Source: STL Post-Dispatch - Everyday Section
"The Showroom" By Hilary B. Price

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Comment by Valentino Martinez on September 27, 2012 at 7:49pm

Love this cartoon because the visual goes so well with the punch lines. Six Feet Under fans, in particular, can appreciate the dark humor here. Nevertheless, “sales” as a profession brings some negative connotations and baggage based on experiences most of us have had or heard about with a variety of sales people.

However, like it or not “selling” is a big aspect of the recruiting process, particularly with passive and ideal candidates. And "selling" a no-name client in a bad location to a top tier engineering candidate, for example -- who can pretty much work for anybody, can be 2x the challenge compared to selling Nestle, P&G, Rockwell or GE to a candidate who would be attractive and attracted to those companies.

Having done both – attracted and positioned top tier engineers with Nestle & Rockwell -- as well as with a tiny company called Golden Products that makes Cat Litter - I'm here to say -- look to always be improving on your wooing skills and prepare for intense competition for quality candidates for a mix of employers.


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