Creative recruitment advertising approach to attract engineering talent by the premier pet food and pet product company in the country.

I ran these referral Ads in Sports and Entertainment sections of the St. Louis Post Dispatch newspaper—inviting readers not looking for employment to look at our full-up AD in the “classifieds”.

Sometimes you have to go where no Want Ad ever goes…to where engineers, relatives and friends of engineers and others go when they're actually not looking for a job but are pulled into an interesting invitation regarding engineering jobs.