With the wealth of information provided via the internet coupled with the advent of social media, an organization can no longer attempt to paint a picture of itself in the marketplace and trust this alone to shape people’s perceptions. There are countless sources available to someone wanting to know the “real story.”
That “real story” is paramount in employer branding.
Consider this recent experience:
Last week, I discovered a great new startup, the kind of… Continue
Posted on March 20, 2009 at 5:00pm