I was conducting some research the other day on the keyword “java jobs” and noticed that Amazon is utilizing ppc to try and recruiter some java developers. Let me preface this post by saying that I am in no way picking on Amazon in particular as we will discuss other brands in other posts. However after a little and I mean a little investigation, it’s clear that whatever agency that Amazon is using to manage their recruitment marketing grades a big fat F.



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I was recently working with the adwords tool doing some keyword research and the word "recruitment marketing" came up with 90,000 local searches.  This means that people in the US search the words recruitment marketing 90,000 times a month.  WOW, I never knew that recruitment marketing was so popular.  So with such a interest in recruitment marketing got me to thinking exactly what these words mean and even…

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