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Campbell Black
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Rob's Blog

Why Dr Sullivan Is Wrong: Assessment not selling is the Remaining Recruiting Challenge.

Sourcing is dying. As Dr Sullivan eloquently points out, new tools make what was once hard, finding people, easy. With the birth of online tracking tools, software, and social media the cost of finding people will dramatically decrease. Bad news for recruiters, good news for companies.

However, the next recruiting frontier is not selling but assessing the multitude.…


Posted on March 4, 2013 at 5:55am

First Who, Then Woo-365 recruiting

This is an extract from our upcoming E-Book "First Who, then Woo" where we interviewed 25 technology CEOs and HR leaders in the Silicon Valley and Europe about their successes and failures, views and opinions on growing technology companies. This chapter has only one piece of data from the participants but the other chapters contain considerably more.    




Posted on September 25, 2012 at 6:24am

The Anti-Sale

Most people dislike being sold to. Gen Y like salesmen even less than baby-boomers. We’ve been interrupted by ads, annoyed by door-to-door and saturated by cold callers. Our mindset is on auto-response-NO…


Posted on March 30, 2010 at 3:15pm — 1 Comment

Job Adverts are personal not corporate

Most Job adverts stink. They stink because the people posting them list benefits not emotions. They are corporate, not personal. Few people respond to impersonal treatment but that’s what job adverts are: lists of experience needed, company achievements and pension plans. People don’t change jobs for pensions, gyms or usually salary. They change…


Posted on March 26, 2010 at 6:44am — 1 Comment

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At 10:40am on January 8, 2013, Christopher Ceraso said…

I am interested in technology recruitment split with you. I can be reached at or 412-364-1875 - Google video/voice chat at

Thank you!




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