Leanne Goplen Zabriskie's Blog – January 2015 Archive (1)

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The Terrible, Horrible, No Good, Very Bad Employment Brand

According to Wikipedia, a brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product as distinct from those of other sellers.”  In Recruiting, your product is your company, your culture, and your candidate’s experience.  You need to pique interest in the marketplace and make potential candidates want to work for you.

In today’s…

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Added by Leanne Goplen Zabriskie on January 5, 2015 at 9:00am — 2 Comments

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