Joshua Letourneau's Blog – January 2010 Archive (4)

Would ROI Have Been Enough to Predict This? ("Vitamin Water’s Newest Flavour Created by Facebook Fans")

As ROI = (Gain - Cost)/(Cost), would ROI have been the right metric to present the following possibility? Consider the following example of the power of "Collective Intelligence" --

"Great Example of "Collective Intelligence" - Vitamin Water’s Newest Flavour Created by Facebook… Continue

Added by Joshua Letourneau on January 20, 2010 at 2:50pm — No Comments

The ROI Monster Is So Because He Often Leads Us Down a Path of Futility . . .

A few days ago, I wrote a post titled, "Social Media Strategy: Let's Stop Talking ROI Already". This is a delicate subject and I may not have been as direct as I should have been. Let me cut to the chase as I'm not suggesting we come to the table with no financial justification. It's bigger than that. Let me explain:

1. ROI is a weak metric. It's the laughing stock metric of the Finance… Continue

Added by Joshua Letourneau on January 19, 2010 at 4:27pm — No Comments

Social Media Strategy: Let's Stop Talking ROI Already

Social Media Strategy: Let's Stop Talking ROI Already

There's been a lot of talk lately about ROI as it pertains to Social Media Strategy with regard to recruiting efforts. Most notable is a… Continue

Added by Joshua Letourneau on January 16, 2010 at 10:23am — 15 Comments

Irrecoverable Knowledge within Irrecoverable Social Networks?

Ok, so being a novice, I am unsure whether I should repost a post from my original blog . . . or just transpose it here. I'm a newbie with this, so please forgive my stumblings before I figure it out :)

A good friend and National Defense recruiting guru, Christopher Young (@chrismarkyoung), forwarded me an NYT article today, "… Continue

Added by Joshua Letourneau on January 8, 2010 at 11:30am — No Comments