The first point to make is that you have an employer brand already – it may not be the perception of your organisation as a place of work that you want, or it may not be an accurate reflection what it’s actually like to work for your organisation. However, the question to ask is if it is stronger or weaker than you suppose. The reality is that it is probably vague, unclear and without distinguished characteristics. Can it do the job in differentiating you from your competitors?

HR…

Reading online articles about how best to formulate a compelling employer brand invigorates the debate on the role of a company brand verses an employer brand in attracting and retaining top talent. Are they fundamentally the same thing or are they two different concepts?

They are and they’re not. Your employer brand denotes your reputation as an employer and hopefully an image of your organisation as a ‘great place to work’. However, the reality is that your company only…