Back in 1999, I was working on the development of a piece of software that allowed the recruiter to reach candidates that were coming together in newsgroups, on-line, to converse about their specialist subjects. It was while delving into this world of on-line groups that I had a light bulb moment - I realised that tapping into these communities, or 'special interest groups' as we referred to them back then, could be the future for creating a more robust and credible recruitment supply…

I read a blog post last week via twitter on the growing subject of the 'personal brand', discussing yet another recent 'survey' that puts at 70% the number of employers using social media profiles to check up on, or screen out, candidates in the recruitment process. …