A lot of folks talk about the value of performing Search Engine Optimization on your job postings, but very rarely do we get the chance to see actual statistics regarding the benefits.

In order to get an accurate read on the performance of an SEO project, we first need to gather the current performance data to use as a benchmark for the "Before" statistics. To do this, establish the list of keywords you want to optimize for and run the queries through the Google search engine. You may…