A few years ago I had a conversation about change with Mike Osterling. My lean manufacturing mentor and consultant. The topic revolved around change management and how…

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How much? There is no easy answer for this question but the best way to address is it is to understand a company’s typical thought process. Regardless of what companies…

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Business trends and the current recession are forever changing the way corporations hire and retain talent.

These are hard times for finding a new job or making a career transition. The state of the economy and uncertainty has forced many companies to downsize. Yes, downsize. Not rightsize. I don’t hear clients tell us they need to hire 100 people because they are rightsizing. Companies are downsizing and in many…

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“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” – David Ogilvy



A lot has been said in the past few years about personal branding. A term introduced in the early 80´s by Al Ries and Jack Trout in their book: "Positioning: The Battle for your Mind". In chapter 23 Ries and Trout point that you can benefit by using positioning strategy to advance… Continue