Rich's Blog – February 2008 Archive (1)

Spam Works Short, But Not Long

By Richard Becker









Forget Facebook and other online advertising models for a minute. Datran Media released a study that says direct-to-consumer e-mail spam works.





More than 82 percent of the marketers surveyed indicated that they plan to increase e-mail marketing this year. That’s a whole lot of e-mails.





Why? As much as everybody complains about e-mail advertising, it seems to work. The… Continue

Added by Rich on February 1, 2008 at 12:27pm — No Comments

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