As suspected, the shoes were a hit! While not the online viral marketing sensation I had hoped, but some interesting facts did come out of this.

Metrics – we all want them to justify our investments especially in social media and…

I am here at my first ERE conference – I know what took me so long! My first day was great – I loved the ideas about employment brand, thrilled by the discussions of engagement and envious of the really cool tools some of the companies can afford. Just as thrilling is catching up with folks I haven’t seen since the last conference or finally meeting someone face to face that I have only known online.

But I am also a big people watcher, more importantly shoes! No, I…