Rich's Blog – March 2010 Archive (1)

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Simplifying Messages: Why SWOT Is Not Enough

You've heard the old saying and so have I. You can't compare apples and oranges. Yeah, sure. All that is fine and good, unless you happen to be in business or applying for a job.


In business, being an apple among apples leaves sales to nothing more than random chance. So, to help distinguish people and products, many agencies invest a good deal of time and client money in developing unique selling points. Sometimes they use SWOT.



As a strategic planning method, SWOT can be…
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Added by Rich on March 13, 2010 at 12:28pm — No Comments

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