At Newton, we believe that the people who use our software the most aren’t necessarily the people that are critical to its success. Our “Critical User” is the person that uses Newton intermittently, every now and then, once a day, once a week, or maybe even less.



Up to this point, companies have designed business software almost entirely for what we might call a “Power User”, i.e. people that are going to use it day in and day out. If you… Continue

I was recently asked to speak to a group of Human Resources professionals about emerging trends in recruiting and Human Resources technology. The moderator of the group asked if I could send some preview collateral, a PowerPoint or PDF, that he could distribute to the group prior to the meeting. Having created, reviewed, deleted, ignored, and edited thousands of PowerPoint’s and PDF’s in my career, I decided that I was going to do something different. Knowing that most audiences have a very… Continue