Carefully-crafted, impactful recruitment emails are the white Bengal tigers of the industry: they’re fabulously and unfortunately rare. We’ve all seen examples of the canned drivel that bad recruiters spam out. You know the sort. They usually include clangers such as obviously generic templates, unspecified clients, pleas for CVs/referrals and heavy…

If you work in recruitment, you’ve probably seen enough articles about how to attract candidates to make your eyes bleed. Similarly, you’ll have read about how recruitment is like speed dating so many times that it’s enough to send you into a light snooze. Want to know how to engage candidates? Write a job advert?…