A colleague of mine Peter Sukonek, CEO of Big Gravity, a local branding firm recently wrote two articles on his blog about recession marketing. He refers to experts like Steve Abdalla and John Quelch about recession marketing. It is an excellent post and I recommend that you read it. Today I would like to expand on Peter’s article about recession marketing and how it applies to employment branding. Peter quotes John Quelch, a professor at Harvard Business School,



“It is well… Continue