I've never been a big fan of social media measures, but other people like them. "That's the best we have," people tell me.



Alexa, for example, is a longtime favorite for people to gage traffic, despite its obvious and admitted shortcomings. Some bloggers have even taken to using it as a valuation in order to determine ad rates. Maybe not any longer. Alexa changed its algorithm and plenty of people are cheering and weeping. Me, I'm just laughing because I had doubts (and still do)… Continue