By Jennifer Brownell, Managing Director, Q4B

“Value is not what you and your business says it is. Value is what your customers say it is.” – John Jantsch

Companies exist to make a profit. If costs increase companies will look to raising their prices or generating more sales or both. In the short run, raising prices on your products or services would increase your profits. But very few if any businesses are in it for the short run. Generating more sales, landing more…

By Jennifer Brownell, Managing Director, Q4B

In the current issue of Fast Company that features the 100 most creative people in business (and no I did not make the list for the fourth year in a row) the word hyphenate was used to describe Ceelo Green and defines it as a “trendy marker for success, a strung-together mash up of titles made mandatory when no single job description suffices to describe a certain someone’s magnificence.”

After reading this definition I…

By Jennifer Brownell, Managing Director, Q4B

A few weeks ago I took a weekend trip to New Orleans to attend the New Orleans Jazz Fest. I like all kinds of music, love to travel and enjoy good food with friends. I told myself that I needed a long weekend to recharge my batteries and get away from work. I knew that the work would be there when I returned but…