Stephanie Mills's Blog – May 2016 Archive (3)

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Why employer branding is the key to a profitable job board



Remember the Pepsi Challenge back in the eighties? It saw members of the public taking part in a blind taste test, comparing Pepsi to Coca Cola. Even though Pepsi generally won on taste, Coke continued to win the cola wars – and it still dominates the soft drinks market today. After all, do you know anyone that drinks…

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Added by Stephanie Mills on May 26, 2016 at 8:30am — 1 Comment

Is the 'Skills Gap' really a 'Skills Mismatch'?

The current state of UK employment brings both good news and bad for job board owners. Let’s start with the good.

Employment rates are at an all-time high. According to figures published by the Office for National Statistics (ONS) they rose to 73.3% last year, which is the highest since records began in 1971.

What’s more, the number of job…

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Added by Stephanie Mills on May 16, 2016 at 9:30am — No Comments

Mobile Job Seeking: Where are the applications?

  • 70% of job seekers have never applied for a job using their mobile.
  • 100% of job seekers save adverts on their mobile to look at later.
  • 100% of job seekers use multiple devices when searching, researching and applying for jobs.

Job seekers don’t trust their mobiles when applying for jobs, new research from Madgex…

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Added by Stephanie Mills on May 9, 2016 at 10:30am — 2 Comments

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