Every recruiter will tell you that attracting talent and retaining talent are two sides of the same recruiting coin. But only the best know that retention starts well before a hire is even made. Your retention strategy should be at work even as you are trying to attract the right talent.

Why? Put simply, failed retention is costly. One study put out by SHRM estimated that the replacement costs for a salaried employee amounted to roughly six to nine months of that person’s salary, on…