Rich's Blog – July 2009 Archive (1)

Businesses With Social Media Programs Outperform

Wetpaint and the Altimeter Group released a study today that confirms what seasoned communicators with several years of experience already know. Deep engagement with consumers through social media channels correlates to better financial performance. How much?



Companies engaged in social media grew company revenues by 18 percent over the last 12 months. The least engaged saw revenues sink 6 percent over the same time period.



"The closer any company is to its… Continue

Added by Rich on July 20, 2009 at 11:54am — No Comments

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