Rich's Blog – November 2007 Archive (3)

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Seeking Input On Social Media Equation

This was originally proposed as an equation for social media on our blog post, Revisiting Metrics: Social Media Equation to demonstrate that metrics like links and traffic belong under reach not outcomes. However, it may apply to communication measures as well.



Basic Theory:



Intent vs. Outcome = Return On Investment (I/O = ROI)



Supporting Equations:



Intent x… Continue

Added by Rich on November 16, 2007 at 6:53pm — No Comments

Why Strategy Is The Key To Social Media

Understanding social media will not come from social media as much as it will from books like Strategy And The Fat Smoker, which I reviewed today. Why is that?



Because link love and traffic spiking tend to be the modern equivalent of super sales, distress advertising, and forced productivity. Or, for recruiters, I suppose it is the difference between filling a job opening and developing… Continue

Added by Rich on November 14, 2007 at 2:32pm — No Comments

Writing For Media Snackers

I was recently asked by Valeria Maltoni, Conversation Agent, to participate in a meme. I'm glad she did. And I'm hoping it spills over into the recruitosphere via John Sumser.



The general concept of the meme is about Media Snackers, people who are consuming, creating, and sharing media differently because they can access whatever, whenever, and wherever. (Or, as I’ve said, passive viewers have become active… Continue

Added by Rich on November 2, 2007 at 4:41pm — No Comments

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