Of course you want the best talent available for your business, with the characteristics and personality that fit your culture. Hiring the “right” people is critical to every organization. In a recession the stakes are even higher: every smart idea to innovate or save costs matters more; and every bit of passion enhances…

If you’re searching online for a blind date, you can narrow the field demographically to, let’s say, people between age 35 and 45 who live in Denver. And you can take a peek at the all-important photograph. But is that enough information to make even one valid assumption about someone? Before you commit to that blind date, you’ll want to know what kind of personality they have and what their interests and values are, among other things. That same kind of curiosity about your customers gives…