I had the privilege to moderate a panel discussion on disruptive technologies and innovation at the recent iMedia

Agency Summit in Brighton and it struck me – not only from the panel discussion, but also from the other excellent speakers and from my own preparation – that we are currently stuck in a channel approach. The

emergence of social media and…

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Every so often, we have a generational shift – Baby Boomers, Generation X, Gen Y. Every time this happens, all the changes in behaviour, in interests, in work ethics, in motivational drivers are being dissected and highlighted, new modi operandi imagined, claims made – out with the old, in with the new.

Within recruitment, Gen Y is currently a really big, serious and hot topic, discussed in…

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In the world of sports it’s normal practise that a player has an agent representing him/her at contract negotiations, an agent, who – in combination with the player – works on his/her career path and organises his/her life, so that the player can concentrate on world class performances.…

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Now that the debate has moved on, from iphone apps towards a wider embrace of mobile platforms & of mobile

as another, although important engagement channel, let’s look ahead for a moment to a

future that at first glance might seem contradictory but is ultimately

stable and sound. A future in which, to borrow a phrase of Natasha Saxberg, the… Continue