I've worked in Employer Branding for nearly 20 years. I surprise myself every time I say it, but it really is that long.

I started by working on research strategies for clients in recruitment when the idea was still in its infancy. Research - other than some basic media hunting - was not a prerequisite, so it was said, for a successful job ad. After all, it…

Whenever I begin working with a new client, my first task is to understand the landscape. Often what people think they want is not always what they actually need. They look at what appears to be a solution, but without asking the right questions. This often focuses on inputs rather than outputs –we want some staff training/focus groups/workshops as opposed to what is the business outcome we want to achieve?

Don’t aim to solve problems.…

Bringing brands and the workplace to life using film has been achieved successfully by many organizations, but the way in which it is now used when it is so accessible has created more opportunities for using this powerful medium as part of an employer brand strategy.



I regularly use film as part of Employer Brand management with a focus on an integrated outcome…

When Neil Armstrong was a kid he dreamed of flying planes because that’s what he knew.

In a week when HR Technology, innovation and change will be actively discusssed at the HR Tech conference in Las Vegas, it has made me think about how recruiters and employers will deliver a vision that is not just based on what we know now, but what we want for…

When we started out with Mystery Applicant, we set the goal that every job applicant would be given the opportunity to give their feedback on the process. Every single one. Every minute of the day.

This is a key part of our offering as we wanted to hear from the rejected candidates who would form the huge majority of our…

Picture the scene. It is  another conference/seminar/roundtable/unconference where a bunch of recruiters are sat around debating the latest topics of the day.

The subject of candidate experience comes up and generally everyone nods appreciably that this is an important topic. But what do they really mean by this?

We often talk about things amongst ourselves…