While online sourcing brings definite benefits to recruitment campaigns, the sheer vastness of the World Wide Web means that sometimes it can be difficult to direct your focus and find the holy grail of top-tier candidates.

Have you ever considered pay-per-click advertising? Think of it this way.  Suppose someone searches Youtube for your company’s latest viral video or catchy commercial ad. While they originally searched for your videos because they were looking for some…

“Facebook and Sourcing?  Nah…”

The debate about Facebook’s revolutionary role in online sourcing rages on.  Some recruiters, citing the site’s reputation as a purely social networking site, claim that its informal atmosphere seemingly precludes any serious professional networking (a niche filled by LinkedIn).  Simply put, they say, Facebook users log-on to have fun, not to look for jobs.  

On the contrary.  As a corporate recruiter,…

Effectively executing your employer branding strategy can have long-lasting benefits, states John Sullivan in a recent ERE.net article.  One key tactic towards this goal is using online videos to convey your employer branding messages.  In today’s world of instant communication, videos, like any visual…

After you’ve identified your company’s Customer Value Proposition (CVP), and understand the difference between how potential candidates perceive your company and what you want them to think, it’s important to take charge and implement your employer branding plan.  

Amongst all of your branding elements lies the idea of generating employment buzz.  This motivates your employees to share their enviable work experiences with their…

The first two blogposts in our ‘career website series’ focused on the seven basic components of a great career site, and how Google Analytics can help you widen your traffic funnel. In our final post of the series, we will look at how you can optimize your site performance even further by analyzing how individual visitors interact with your site.

While…

Last week we discussed the seven basic elements of a great career website.  As a principal feature of your internal sourcing resources, effective management of your site can help you tap into a greater pool of qualified candidates.  Today we will look at how implementing Google Analytics can optimize your site’s traffic performance, and…