Phil Strazzulla's Blog (90)

Recruiting Chatbot ROI

I feel very strongly when it comes to People professionals using hard core business cases and ROI to demonstrate the value they are bringing to the organization. I think time and again the People Ops function is overlooked despite the obvious benefits we bring to the company. This dynamic exists in part because HR is held to a higher standard due to their…


Added by Phil Strazzulla on April 9, 2019 at 5:50pm — No Comments

The Two Most Important Reasons Your HR Team Needs A Chatbot

Are you looking to get an HR chatbot to help with your recruiting efforts?  The overall chatbot market is going to be worth $3.7 Billion by 2021, and nearly half of the Fortune 500 are considering buying a chatbot for their HR function.

The conversational driven marketing approach that has worked for so many corporate marketing teams can also drive leads and conversions for…


Added by Phil Strazzulla on November 16, 2018 at 4:00pm — No Comments

Talent Community ROI

Many Talent Acquisition departments are thinking through how they can use talent communities (or CRM, talent pipelines, etc - all more of less the same for the purposes of this post) to drive more job seekers into their hiring funnels.

I can't remember a conversation I've had with someone in HR  where I brought up the idea of building out talent communities and they weren't interested.  But, the majority of people are having a…


Added by Phil Strazzulla on June 22, 2018 at 2:00pm — No Comments

Transforming The Hiring Funnel

In the world of talent acquisition, we've all seen the many references to recruiting and marketing, and how that translates into thinking about the hiring pipeline like a funnel.  The problem with the funnel, in our opinion, is the shape.

Funnels are wide at the top, and then get very narrow at the bottom.  The implication is that many people apply, and very few get hired.  In fact, a company this morning was bragging about having 5k applications for 5 hires.

While many…


Added by Phil Strazzulla on June 21, 2018 at 2:00pm — No Comments

Whiteboard Wednesday: SEO Doesn't Matter for Talent Acquisition

A while back I wrote a post about why SEO is a waste of time for HR. Up to this point, no one has come out to prove me wrong.  To be honest, I'm a bit saddened as I thought there'd be someone who'd cracked the code on a scalable SEO strategy that wasn't purely based on branded keywords.  Oh well.

Because I still hear people talking about SEO in talent acquisition, I thought it was important to devote one of our…


Added by Phil Strazzulla on June 15, 2018 at 1:00pm — 1 Comment

Whiteboard Wednesdays: "Recruiting is like Marketing" Explained

In this week's Whiteboard Wednesday video, we talk through why recruiting is like marketing.  And, more importantly, why it's pretty different too.  This is meant to be an explanation for someone who's new on their journey to understanding what is going on in recruitment marketing and employer branding.

Maybe this is a good video for your boss to get their buy in for a new careers site.  Maybe it will get your…


Added by Phil Strazzulla on June 13, 2018 at 1:00pm — No Comments

Talent Pools: What You Need to Know

Talent pools are virtual communities of passive job seekers stored in a database which allow HR teams to pipeline future employees. Wikipedia provides a longer definition, but the idea is that talent pools allow the employer to build communities filled with candidates who are interested in working there in the future. It provides you with the ability to engage passive candidates frequently and to tap into this reserve whenever you…


Added by Phil Strazzulla on June 11, 2018 at 11:00am — No Comments

What Constitutes Employer Branding?

There are so many different avenues to spend time and resources on when it comes to "employer branding."  To make matters worse, many talent acquisition offerings have some sort of "employer branding" angle to them that is designed to get HR to buy.

However, the vast majority of these offerings are more about traffic than they are about your over all employer brand. Check out what we mean in this video:…


Added by Phil Strazzulla on June 7, 2018 at 12:30pm — No Comments

5 Talent Community Best Practices

Talent Communities are a great way to engage passive candidates and build warm pipelines of talented, thoughtful job seekers.  However, they are full of various pitfalls that can hamstring their performance.  We've studied what makes a talent community succeed and fail.  With that in mind, we wanted to share the best practices that any talent community strategy should follow.  But first, the basics:

What's a Talent Community

A talent community is the mechanism…


Added by Phil Strazzulla on June 5, 2018 at 12:00pm — No Comments

Talent Community Personas

Talent Communities are incredible ways of driving more quality candidates into your hiring funnel.  They are the perfect way to grab the information of people who are not quite ready to apply for a job, but still interested in your company.

They're Very Thoughtful

The most exciting part of these pipelines is the QUALITY of candidates who are opting in.

Think about the mentality of someone who…


Added by Phil Strazzulla on June 3, 2018 at 12:00pm — No Comments

Whiteboard Session: Calculating Time To Fill ROI

Many Talent Acquisition teams track Time To Fill across their departments and organizations.  This term is defined as the time it takes to make a hire after posting a job.  It's a key metric that allows teams to forecast hiring and plan more effectively to meet their goals.

It's also an incredible way to measure the return on investment drive by various changes to the talent acquisition tactics. For example, we may see a decrease in Time To Fill after implementing a…


Added by Phil Strazzulla on May 29, 2018 at 12:00pm — No Comments

Whiteboard Wednesdays: Talent Pipelines - What You Need To Know

The unemployment rate in the US right now is 4.1%.  That's LOW!  Plus, in many geographies, and for many types of talent, the rate is basically zero.

Another trend which we've written extensively about is that job seekers are becoming more and more like consumers.  They are building a relationship with brands over long periods of time, and doing extensive research on a given company before applying.



Added by Phil Strazzulla on May 29, 2018 at 11:30am — No Comments

Why Passion is an Important Criterion for Hiring

When we think about the criteria for hiring or not hiring an individual, passion is rarely something that is put into the rubric. However, it is many times the number one corollary with high performing employees. With that in mind, we asked Dean Griess of Schwab Business Learning to share his thoughts on hiring “passionate” candidates.

Why is passion an important criterion for hiring?

I like to…


Added by Phil Strazzulla on May 24, 2018 at 12:00pm — No Comments

Best Company Culture Videos

The corporate culture video has become morphed from something very generic and scripted, to a creative outlet that companies can use to share their story, and what they're all about.  This medium has a lot of potential to be a funny and sometimes viral employer branding campaign for your talent acquisition team.

While we've already put together some of the best culture videos that we've found, we though it'd be fun to add a few new ones, and tell you why we like them so much.  Without…


Added by Phil Strazzulla on May 21, 2018 at 12:00pm — No Comments

Eliminating Unconcious Bias in Hiring

Unconscious bias is a scary reality that plagues many organizations and means that the best people aren't getting the right jobs and promotions.  We spoke with Sangita Katsuri of Action Inclusion about how companies can work to eliminate unconscious bias in their hiring process.

  1. What is your definition of unconscious bias, and how does it play out in the hiring process?

If we are honest, we…


Added by Phil Strazzulla on May 18, 2018 at 12:00pm — No Comments

Whiteboard Wednesdays: Microsites on Your Careers Site: Data and ROI Calculations

Every eCommerce website in the world has landing pages for different products.  These pages share the key value propositions to customers, and feature reviews, pictures, and videos.  The analog to recruiting is probably obvious: we're all trying to share information about our departments, offices, and jobs.  So, it stands to reason that we should have microsites for each of the key areas within our company.

In fact, many companies are starting to adopt this strategy within their…


Added by Phil Strazzulla on May 15, 2018 at 12:00pm — No Comments

Best Applicant Tracking Systems in 2018

Last year, we wrote an article on the best applicant tracking systems for 2017.  We received a lot of interest in the post given this data set hadn’t been explored before, and figured it was time for an update!

There are so many applicant tracking systems (ATS) out there.  We hope the data presented here will help you get a sense for the…


Added by Phil Strazzulla on May 12, 2018 at 11:30am — No Comments

Our Disrupt HR talk on Why HR's Work Matters

Some days I feel like I'm running on a treadmill.  I've got a to-do list that seems to grow instead of shrink, too many emails to keep track of, and chrome barely works because of all the tabs I have open.  I've got my headphones on and am dialed into my work.  Sound familiar?

While I like the high I get from feeling slightly overwhelmed and against the can be very distracting from the amazing parts of my day and the higher purpose that drives me.  I got into this business…


Added by Phil Strazzulla on May 10, 2018 at 11:00am — No Comments

Teaching Communication with Melissa Bowler of the Providence Improv Guild

Why is communication so important?

Strong communication is key to a strong culture. That's why we asked Melissa Bowler to share her experiences with improv comedy and how these lessons can relate back to how we work together and collaborate.

A little about Melissa:

Melissa Bowler Melissa Bowler is the Executive Director of the Providence Improv Guild, a comedy school and performance…

Added by Phil Strazzulla on May 7, 2018 at 12:00pm — No Comments

Communicating Culture When Using Third Party Recruiters

fun work culture

Culture Description Challenges

A strong culture is one of the most important weapons in the war for talent.  It's also hard to communicate when using a third party recruiter.  We talked with Cheryl Krestanowich from Acuity HR Solutions to better understand where culture fits into the overall hiring…


Added by Phil Strazzulla on May 4, 2018 at 12:00pm — No Comments


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