Featured Writer Series's Blog (3)

Why Employer Branding?

By David Kippen



Brands are fascinating. Search Google and you get 525 million hits. Search your home and you’ll find virtually every surface either branded or displaying something branded. Shut your eyes and think for a moment and chances are good even your internal landscape is cluttered with brands. And if you’re among the top 15% of consumers, you (and the other 14.xxx%) account for approximately 1.5 billion brand… Continue

Added by Featured Writer Series on November 20, 2009 at 12:00am — 3 Comments

Thursday Thrasher with the Culture Vulture: Amazon

By Lizz Pellett



Welcome to Thursday Thrasher with Lizz Pellet, the Culture Vulture.



This blog is dedicated to cruising company websites, identifying key elements of organizational culture and dissecting the employment branding message. We are going to look at companies from company A to Z to find organizations that are crystal clear about what kind of an employee they would like to attract, retain and yes, even… Continue

Added by Featured Writer Series on November 19, 2009 at 3:20am — No Comments

We Didn’t Start The Fire: The Changing Employer – Employee Relationship

by Raghav Singh



We didn't start the fire

It was always burning

Since the world's been turning

We didn't start the fire

No we didn't light it

But we tried to fight it



- Billy Joel




A story in Fortune sums up the current economic situation well – “EVERY MORNING'S newspaper carries another story of new job losses. We hear the recession has been over for… Continue

Added by Featured Writer Series on November 6, 2009 at 9:11am — 3 Comments

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