William Zimmerman's Blog (4)

Content Marketing 101

Content marketing has been attracting a lot of attention on the internet and in small business communities.

But, like many people, you may be asking yourself, what is content marketing and how can it benefit my business?  

Well, if you’re looking for an answer, this article should help you get a general idea of content marketing.  



Added by William Zimmerman on October 16, 2017 at 11:45am — No Comments

How to Build Your Small Business Brand

Building your business’s brand is key to ensuring its success over the long-term.

Duh…. that’s pretty obvious.

What is less obvious is how to actually build your brand.  Building a brand is incredibly challenging because it’s not a real physical thing rather it’s the idea of your company in people’s heads.  …


Added by William Zimmerman on April 20, 2017 at 1:05pm — No Comments

Six Great Job Boards for Nonprofit/Environmental Jobs

Environmental and nonprofit jobs can be deeply rewarding but notoriously hard to find.  In many cases, job seekers simply don’t know where to find them.  

Fortunately, thanks to the advent of the internet, there are now job boards specifically dedicated to non-profit and environmental jobs.  

In this post, we’ll take a deeper look at six of the more…


Added by William Zimmerman on April 20, 2017 at 12:54pm — No Comments

Seven Great Interview Questions to Assess Cultural Fit

As most human resource managers know, culture is everything when hiring.  Even the most talented employees will fail to contribute if they are not a good cultural fit.

Unfortunately, culture is a hard thing to put a finger on.  Unlike other skills that can be measured in dollars, years, etc., culture is both…


Added by William Zimmerman on September 19, 2016 at 5:00pm — No Comments


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