Why this great urge to try and recruit a passive candidate rather than simply seek to hire the most qualified individual who best fits your company? It is important to understand what a passive candidate is before comprehending why they are in demand like never before and have become such a hot commodity in the recruitment market, being chased and courted by companies of all sizes and stature.

Three things separate the passive employee from the…

Recruiters are using the social media in four key ways, primarily to recruit appropriate talent, to research and stay abreast of latest developments, to retain existing employees and stay engaged with them and to promote themselves through structured employer branding campaigns.

An overwhelming 92 percent of companies across the world use social media for recruitment…