I have been speaking to leaders of creative businesses about what it
will take to strengthen the morale and motivation of their creative
staff.
I have seen some businesses that quantitatively poll their people,
asking them to rank such things as their work-life balance on a scale,
and also to rank their satisfaction with their salaries. Hmm. I
wonder what sort of answers they are getting. Actually the answers they
get are not that helpful and it is…
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