I’ve recently had some interesting conversations with senior level leadership about how they go about hiring software engineers (and also the reasons they come up with for not being able to hire those engineers).  I had an inkling that many leaders approach “selling” their opportunity to engineering candidates somewhat backwards –  selling the glitz and glam, the vision, the CEO, the parties, or the allure of Options/Equity, while they should be discussing completely different factors.  So,…