When you really get down to it, not much about the ‘good old days’ was truly very good - but you did at least know you’d be expected to wear a suit to an interview.

Formality may have been stifling, but it took the agony out of the interview wardrobe dilemma. These days, it’s all Converse in the office and open-necked shirts…

In a world of CV’s it takes a lot to make yours stand out, to give yours the XFactor. And no, we’re not talking about creating a sob story to get through to the next round of the competition or parading around in a pair of gold hot pants to brighten up Simon Cowell’s day. We are talking about filling your CV to the brim with these brilliant entities…

The first time I ever heard about a ‘personal brand’ was when I got fired for having the wrong one.

It was the mid 1990s. The TV production company I was working for was at the forefront of brand exploitation, licensing, selling and developing their programmes - their intellectual property - all…