I have seen a number of great articles recently discussing the importance of the marketing function to the recruitment industry. The nature of recruitment has evolved and recruiters must treat candidates as businesses treat their best customers, engaging at every point of the ‘buying cycle’ and not just when they are ready to buy, or in this case, change jobs. As one article describes it, trying to place a candidate who is already looking to move jobs…

A clear indication of a booming jobs market is the news that 1,400 new recruitment companies have started up business in the last year. The demand for recruitment services can be seen across all sectors,…