The ultimate purpose is to not just focus on the finish line but also understand the best method to get there and not hope or expect, but drive to achieve our career goals in the desired time.

If you are reading this you must have an interest in business, management, leadership and your own role in an organization. As students of these disciplines we constantly seek and find stories of success as defined by academics and executives that we identify as…

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The term globalization has been thrown around for decades but it has never applied as much as it has in recent years as organizations become more focused and specialized within a specific industry or product, and reach beyond their traditional regions of business. Globalization has evolved from being a commercial exchange to a multifaceted integration of many aspects of the business. This trend has created a need for strong leaders who can manage…

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For many years I wondered what the real difference was between being good and being great. How do you clearly define it? What is it that puts a person or an organization at a different level than the rest? And I did read Jim Collins’ book which addresses the subject but I got my simple answer in a Homer Simpson DUH! moment watching TV. (How else do you achieve a Homer Simpson DUH! moment?) Ironically it was a General Motors…

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A few years ago I had a conversation about change with Mike Osterling. My lean manufacturing mentor and consultant. The topic revolved around change management and how…

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How much? There is no easy answer for this question but the best way to address is it is to understand a company’s typical thought process. Regardless of what companies…

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Business trends and the current recession are forever changing the way corporations hire and retain talent.

These are hard times for finding a new job or making a career transition. The state of the economy and uncertainty has forced many companies to downsize. Yes, downsize. Not rightsize. I don’t hear clients tell us they need to hire 100 people because they are rightsizing. Companies are downsizing and in many…

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“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” – David Ogilvy



A lot has been said in the past few years about personal branding. A term introduced in the early 80´s by Al Ries and Jack Trout in their book: "Positioning: The Battle for your Mind". In chapter 23 Ries and Trout point that you can benefit by using positioning strategy to advance… Continue

Loyalty is not what it used to be… and it shouldn’t be.



By Jose Ruiz

Translated from articule published in CNNExpansion.com on Dec. 6, 2009



A few weeks ago my grandfather, who was a top ranking executive in the banking industry back in the 80’s, asked me what I thought about the perceived lack of loyalty in today’s employees. He was surprised to see that now, the average time an employee spends working for… Continue