If you took a photograph of the recruiting Industry, it would look like most people you'd see on the streets every day!
Instead of making it better, technology has bloated the recruitment process. Its a process that now lumber around in HR departments all across corporate America—where the objective of hiring the best talent has been replaced by fast, cheap & easy tactics-with tools that are designed mostly for collecting resumes-administered by recruiters who do not know the fundamentals or have the passion for the work-for organizations that no longer care about their most important asset.
This is an alarming trend and the perfect example of what was predicted back in 1954. Well, it wasn't exactly about the recruiting Industry; it was about the food Industry-but the same thing has happened to the recruiting Industry!
An individual wrote a newspaper article which in today's standard-went viral. He was very upset that the quality in foods was declining because production objectives had shifted from taste to saving money. He said that "science has spoiled my supper" and predicted that this trend of eating low quality foods would eventually lead to an unhealthy American culture.
So, how does the food Industry relates to an unhealthy recruiting Industry?
Back in high school, one of our English class assignments was to read this particular story, formulate our thoughts and participate in a classroom discussion.
After what was written in 1954, discussed in high school and after 20 years of experience recruiting healthcare executives, I have the unique experience to connect our current healthcare crisis to the trend in the recruitment Industry.
Let’s first take a quick look at what was said about foods or you can read the original newspaper article here. The author stated that food is nutritious and very tasty when prepared with fresh and natural ingredients and by someone who knows what he/she is doing. The problems with preparing delicious meals however are higher costs; fresh and natural ingredients aren't cheap and have very limited shelf life. He also pointed out that because humans will accept a lesser taste if it was the only choice available, science played a role in extending the shelf life of the natural ingredients. The products were very appealing to the eye; they came in neat packages with beautiful pictures, but on the inside they lacked quality and taste. Why? Because, they were produced with artificial ingredients & flavors, chemicals and freezing methods for easy transportation & storage and to a greater extent-generate larger profits from a longer shelf life.
Why did people buy crappy tasting food that was loaded of harmful chemicals?
Because it was cheap, easy and fast- it didn't require the knowledge of a culinary genius and meals could be prepared by anyone, in little or no time. When food lacked quality in taste, you’d need to eat way more to satisfy your cravings, was his concern. "A slice of my mother-in-law’s apple pie will satiate you far better than a whole bakery pie" he explained.
So here we are, after decades of eating unhealthy foods, it has taken a toll on the health of many. As a result, our current healthcare system is in shambles and in desperate need of reform, just as he predicted in 1954.
The motivation that transformed the food Industry has also taken place within the recruitment Industry,
Recruiting is a $100 billion Industry with lots of unhappy campers. Over the past 15 years, it too has been transformed by technology to become more efficient, but cost-of-hire has not decreased and quality-of-hire has not increased. Why? Because most of the recruitment vendors are selling the same solutions-that doesn't deliver on quality hires-are bought for the wrong reasons-used by the wrong people-has frustrated job seekers and discouraged the best talents from engaging in the hiring process.
Also, recruitment strategies are far too often marketed as a one-size-fits-all solution. For example, if social media was successfully used by employers such as Apple or Pepsi; then just like magic social media would become the universal best practice recruitment solution for everyone. Vendors are well aware that no two job applicants are alike, no two companies are exactly the same or what works for a large company might not work for a small one or a nationally recognized brand is totally different from a no-name brand; yet they promote social media as the silver bullet solution. Think about it; what would be the competitive advantage to one employer if all employers were using the same vendor/tactics/tools to steal employees away from each other?
Another reason the Industry is bloated is because the products do not satisfy the need. The need is to recruit the best talent, but these products are marketed for hiring talent fast, cheap and easy. Very rarely good is the result when you add fast, easy & cheap to the equation. So why would HR decision makers continue to invest corporate dollars in such products?
Self interest! Humans make buying decisions based on emotions and are later supported by logic. In this case the buying emotions are personal gains through internal recognition that leads to faster career advancement. The logic is buying a recognized solution from a reputable vendor that will save a bundle; specifically dollars saved by hiring internally compared to the amount it would have cost if outside agencies were utilized.
At the end of the day, a dollar saved is a dollar earned; but the hidden cost of hiring marginal talent greatly out-weighs the savings and will ultimately deteriorate the health of that organization in the long run.
And one more thing: With more reliance on technology, most of the skilled human interactions have been replaced with automation, so the need for skilled recruiters has diminished. As a result, the engine now behind these recruitment tools are junior recruiters-managing heavy req. loads-with very little time for the warm and fuzzy interactions (which is of very little interest to them) that job applicants demand. So basically recruiting today consists of robot-like recruiters-using robotic type tools-to process a bunch of faceless robots-to select & hire one robot.
We are included in the group that is adversely affected from the shift in food production from quality & taste to costs & profits. That’s because our choices are limited; we must buy whatever the food manufactures are selling. The end result is the bloating of a healthcare system and the poor health of the people who rely on the system.
The shift from quality hires to fast, easy and cheap recruitment strategies has caused the bloating of the recruiting Industry by building employers with not the strongest, fittest and the brightest employees, but with the most active job seekers who may not be the best. And with billions of dollars spent to fight this war for talent, it is unfortunate that what is considered an organizations’ most important asset is treated like a commodity-brokered at the cheapest cost.
Fast, easy & cheap is not just about food or recruiting-it has become our expectation and the culture that we live.
“If this is so, the process may well begin, like most human behavior, in the home—in those homes where a good meal has been replaced by something-to-eat-in-a-hurry. By something not very good to eat, prepared by a mother without very much to do, for a family that doesn’t feel it amounts to much anyhow” Philip Wylie, 1954