Using the right recruiting email to recruit

 

Using the right recruiting email to recruit. Customize the recruiting email each and every time!

The recruiting email!

There is the Direct Recruiting Email and A Networking Recruiting Email. They need to be different.

Who is receiving the email? Each message needs to be specific to that reader. In order to be successful when using email as part of the recruiting process you need to know who you are sending the letter to and the message that you believe will yield the most responses.  Yes portions of the letter can be the same, but it still needs to be customized.

Recruiters love to network and so do “smart” professionals. I love sending out recruiting emails because we have had much recruiting success using this type of method.   What I love most about it, is the fact that often times great referrals and candidates are the results of these efforts, as well as connecting with others who can potentially be future candidates and networking buddies!  Returned or forwarding recruiting emails are like presents to me! I can’t wait to see the goodies  inside!  In a recent study of our recruiters performances we discovered that on average 87% of our messages are answered within 24 hours. Wow staggering numbers that we all get excited about.

So obviously we are believers in this type of method. Although we are also believers in the fact that you answer any email within 24 hours as well.  Okay, Before we can begin our email recruiting efforts, we need to have superior data. Yes the information needs to be accurate. This includes having access to the right potential candidate pool with emails and direct dials to be u...as having access to those we wish to network with.  You heard it here first folks, there is nothing worse than having a bounced email. I hate it!!! It slows me down and frustrates the heck out of me. Anyway, assuming we have the right contact and the right email associated with the contact the fun can begin! The following are a few email recruiting messages we use.  Enjoy!

Networking recruiting email subject line suggestions.

Subject line: As a thought leader in your industry I was hoping to network with you regarding a recruiting assignment we are embarking on.

Subject line: We are recruiting for a Vice President of Sales and I would very much like to network with you.

Subject line: I would very much like to network with you, as I have become aware of the fact that you are a well-regarded professional in your industry.

Subject line: We are recruiting best of breed professionals in your space, let’s connect and network!

Subject line: I am very interested in connecting with you to discuss an opportunity I am working on.

The Direct recruiting email subject line suggestions.

Subject line: We have come to recognize that you are a star amongst your peers. I am a recruiter and would like to connect with you.

Subject line: We are recruiting a sales superstar and we are interested in connecting with you.

Subject line: As a well regarded professional in your space, I am interested in learning about you and your future goals.

Subject line: We have been asked by our client to find/recruit a superstar and we want to connect with you.

Email Examples. (Let’s assume we are recruiting a Regional Sales Manager for a Business Intelligence, Data Warehousing company located in Chicago. The recruiting email template that may be used:

Example of Networking Recruiting email.

Good morning Tom (always address the recipient), hope all is well with you. As a thought leader in your industry I was hoping to network with you regarding a recruiting assignment we are embarking on. ( I like to use what I stated in the subject line, but you don’t have to, I just prefer to). We have been asked by our client to identify a best of breed, super star sales person for the Midwest region and was hoping you may know of someone.

We are looking for a hunter, one who has a passion for selling, customer service, and is self motivated by the desire to exceed his/her own goals as well as the goals set by the company. The client is in the business intelligence and data warehousing space. (rarely do we say who the client is in this introduction email)

Realizing you are a busy person, would there be a date and time I may reach back out to you that may work? Otherwise please feel free to contact me directly. I look forward to it. Additionally, if you wish, you may also pass this email along to others you may think may have an interest. Again thank you and have a great day!

Example of Direct Recruiting email.

Good morning Tom (always address the recipient), hope all is well with you. We have been asked by our client to identify a best of breed, super star sales person for the Midwest region. We are looking for a hunter, someone who has a passion for selling, customer service, and is self motivated by the desire to exceed his/her own goals as well as the goals the company has set for them. Ideally this individual will have a minimum of 8 years experience as well as a bachelor’s degree. Our client is a highly regarded company in the business intelligence and data warehousing space.  (rarely do we say who the client is in this introduction email)

During the course of our research, we have identified you as being top amongst your peers and I would very much like to connect with you regarding this great opportunity. Not sure this may or may not be for you, due to timing or you may be doing very well  right where you are. Either way I would really like to connect with you to learn more about you and your career goals.

Realizing you are a busy person, would there be a date and time I may reach back out to you that may work? Otherwise please feel free to contact me directly at any time.  I look forward to our conversation. Additionally, if you wish, you may also pass this email along to others you may think may have an interest in this. Again thank you and have a great day!

That’s all for today folks but there is more if you want me to send them to you.  sgreco@sheilareco.come

Happy Hunting!
Sheila Greco

 

 

Views: 26202

Comment by Sarah Calverley on August 8, 2012 at 3:33am

Thanks Sheila for the suggestions - all good.  I have seen a few variations of some of these used to spectacular effect... 

Comment by Chuck Klein on August 8, 2012 at 9:47am

With all due respect, I can't imagine you are getting the results you claim with the examples provided.

Comment by Dan Kerber on August 8, 2012 at 11:09am

Always a good topic to ponder.  But I just can't imagine that a subject line that contains 15+ words would produce any results.  Personally, they all seem very canned to me and I'd probably delete without opening, but that's just me. 

Comment by Zandrea Houghton on August 9, 2012 at 8:02am
Seriously? I get emailed all the time from recruiters using these long winded subject lines. I ignore them all. I think they are cheesy and predictable and do not grab my attention at all. As a recruiter working in a candidate driven market I have had the most success using the simple subject line of "Keen to Listen"
Comment by Howard Ichiro Lim on August 12, 2012 at 3:23am

I prefer to get right to the point, in a direct but polite way.  

e.g.,

Subject: Sales Director role with Fortune 50 ERP company for Singapore

Dear XXX,

I`ve done some due diligence on your background through the Internet and found you would be a strong candidate for a Sales Director opportunity I have with a Fortune 50 ERP company in Singapore.  If you`re interested in finding more about this position, please email me at recruiter@makemyday.com or via phone at +52-32432-232

-Howard

Comment by Chuck Klein on August 12, 2012 at 3:51am

Howard - do you track response percentages? How do your compare to those claimed in this article?

Comment by Chuck Klein on August 12, 2012 at 3:57am

Just to expand - we use emails regilarly for recruitment. We have had very good success with this method (although using short and focused emails).  Still our response rates are no where near the 87% within 24 hours claimed in this article. I can't imagine anyone getting even a 50% response rate.

Comment by Howard Ichiro Lim on August 12, 2012 at 4:28pm

@Chuck

Yes, I would have to agree with you.  If you`re an Executive on the go and getting hundreds of emails in your account daily, would you really take the time to read a long winded email, no matter how superbly it was crafted and thought provoking it may be?  2 - 5 sentences max, to the point, the candidate will either bite or not.  87% response rate in 24 hours?  I would chalk it down to 30-50% max.

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