With the online retail sector continuously evolving, developing an appealing, high-converting eCommerce web store has become a task more challenging than ever. It involves several crucial activities including strategizing your project development life cycle, leveraging and allocating resources, thoroughly understanding market and customer requirements, and making informed technological decisions – all of these amplifying the complexity of your project if you lack eCommerce development expertise or fail to hire a dedicated eCommerce expert.
The major challenge enterprises face when embarking on their eCommerce development journey is to choose the right platform to suit their business needs. Having said that, Magento, being a global eCommerce leader, is a comprehensive platform that caters to the requirements of businesses large, or small.
However, if you’re naive to eCommerce and its development platforms, it is advisable to outsource your requirements to a Magento development expert company or hire dedicated Magento specialists. By hiring Magento specialists, you not only ensure a high-quality web store but also significantly minimize your costs you would otherwise have invested in deploying massive infrastructure and in-house resources. Some of the other benefits of hiring Magento specialists include:
1. Custom Web Design:
Experienced Magento specialists are well-versed with the intricacies of the platform. From over a thousand web themes and layouts available with Magento, the experts help you select the one that suits your business niche and is in accordance with the industry standards. They perform in-depth analysis of your product/service offerings so as to customize it as per your requirements. In addition, they ensure that the theme colors blend well your brand identity while keeping site’s user-friendliness and ease of navigation in mind.
2. Better User Experience:
Websites with jazzy colors and cluttered headers or images often keep customers from coming back to you. A Magento professional comprehends the modern-age customer needs and uses your brand colors in an effective manner. Instead of levying customers with countless features and functionalities, they use only the required features, giving your website a rich look and feel.
3. Simplified Site Maintenance:
There’s a delusion that a Magento specialist’s job role ends once the website is built and published. But a professional Magento developer caters to your website’s development as well as maintenance needs. They provide ongoing maintenance and support services to identify and fix performance and other issues to ensure your site is highly operational.
4. Cost Reduction:
Since Magento is an open source eCommerce development platform, it helps you substantially reduce your development costs as compared to other platforms in the market. It doesn’t require you to incur license costs and boats of a huge developer community that helps your fix site errors and provides a multitude of extensions to enhance your site’s functionality. Currently, Magento offers two editions namely, Magento EE and Magento CE. Magento EE (Enterprise Edition) can be availed for free while Magento CE (Community Edition) is a paid version. However, both the editions can effortlessly suit your business needs even when you scale.
In order to build a performance-oriented eCommerce store that can drive more traffic and revenue, it is important to partner with reliable Magento experts or service providers. Apart from the benefits mentioned above, Magento developers also help you implement SEO best practices to improve your search engine rankings, enhance your web presence, ensure customer satisfaction, set up security measures, and eliminate potential risks and threats. If you are looking to build a Magento-based eCommerce store or migrate your existing store to Magento platform, get in touch with us using the comment section below.