Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be talking about McDonald’s Hiring Day, Passive vs. Active candidates, referrals, Facebook Metrics and adopting recruitment technology.

Here are the articles our that interested us this week (in no particular order), enjoy!:

McDonald’s Hiring Day Goals: Hire 50,000; Improve Image by John Zappe (@ERE_net)

Interesting real world case study on McDonald’s new hiring initiative.  Some really interesting insights into employer branding and quality of jobs.

Passive vs. Active Job Candidates: How Labeling can Cost Great Hires? by Nathan Gildow (@ncgmonster)

Great post on how labeling candidates can be detrimental in filling your open job positions and some myths that come from candidate labeling.

Hating the Game…Referrals from people that just quit by Kris Dunn (@Kris_Dunn)

Nice perspective on the referrals from an unexpected source.  You shouldn’t hold grudges when it comes to referrals.

Adapt & Adopt Technology Faster: Opportunity Calls by Kevin Wheeler (@KWheeler)

Very nice post on how you can use technology to improve your recruiting strategy and how a boatload of technology without a thought out strategy can get you into trouble.

5 Must Know Metrics for Effective Facebook Wall Posts by Neil Glassman (@NeilGlassman)

Great metrics for measuring the effectiveness of your Facebook posting.

Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com or follow us on Twitter @smashfly.