Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about mobile recruiting, marketecture, employer branding, recent job board news and the history of social media.

And if you haven’t seen it, we were honored to be named on of George Larocque’s #HRWins HR Companies to Watch in 2012.  You can read his vendor report on SmashFly here.

Here are the articles that interested us this week (in no particular order), enjoy!:

Mobile Recruiting: mSite vs. Native Apps by Ed Newman (@newmaed)

Ed does a great job adding to the discussion of how you should approach implementing mobile into your recruiting strategy and Career Site.

WARNING: Beware of Marketecture by Jason Averbook (@JasonAverbook)

Nice piece by Jason on focusing on real functionality that you are receiving from the technology you are getting not just the marketing speak.

4 Things to Make Sure Your Boss Knows About Employer Branding (the ... by Jody Ordioni (@ERE_net)

Nice piece from Jody on how employer branding can impact your recruiting strategy.

What went down: HR Tech, Indeed, JobFox and more by Jeff Dickey-Chasins (@JobBoardDoctor)

Great overview from Jeff on the HR Tech conference and all the other news to be announced this month.
A History of Social Media [INFOGRAPHIC] by CopyBlogger (@CopyBlogger)

Interesting info-graphic on the evolution of social media over the years.  Worth a look.

Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or follow us on Twitter @smashfly.