Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about content marketing, better apply process, social freedom, offshore recruiting and HR engagement.

Here are the articles that interested us this week (in no particular order), enjoy!:

Why Content Marketing is the New Branding by Frank Strong (@Frank_Strong)

Great post on the important of continue to produce content on your brand and create those stories that others can share.  This is important as you start creating your recruitment messaging.

What if applying to a job was as easy as applying for college? by Kelly Dingee (@SourcerKelly)

Interesting idea from Kelly on making the apply process easier for candidates.

Why Social Freedoms Matter by Charlie Judy (@HRFishbowl)

Short and sweet, I agree with Charlie that organizations need to trust their employees with social media.

My $1200 Lesson when I decided to give offshored recruiting a try by Tim Sackett (@TimSackett)

Interesting look at Tim’s experience with a offshored recruiting firm.

Battle between Engagement and Automation in Human Resources Technol... by Jessica Miller-Merrill (@Blogging4Jobs)

Jessica brings up a good point on the thin line of engaging with candidates and automating some of these interactions.  You need to really think about your engagement strategy and how you use technology to enhance it.

Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or follow us on Twitter @smashfly.