5 Effective Social Media Metrics for Business Tracking

The internet is the perfect source of information about any topic be it Social Media monitoring or simply tracking your business on social channels. The recent developments have caused companies and Talent Acquisition professionals to track any other activity related to a business’ presence on Social Media. For obvious reasons I need not mention. 

With that being said most Talent Acquisition professionals especially company owners need to not only monitor but also track the Business activity on Social Media if it is to be a success thus we have 5 effective social media metrics for business tracking.  


Under this section the aspect you need to watch out for is track you’re Audience Growth Rate. This is essential as it helps you to directly connect Social Media data with the business’ profits. This depicts the Social Media momentum, thus enabling you to get first - hand information about how you are progressing. The other metrics that are related to this is Audience Growth and Total followers.


You need to track the Average Engagement Rate as it helps you to check the results of your efforts and whether you need to make changes or are there any ways that you can improve your efforts to get you the desired results you’re looking for.  Similar metrics to this are Reach, Audience Growth Rate and Overall engagement.


Here you need to track the Visitor Frequency Rate with this metric you get a clear idea about the number of return visitors you’re posts’ receive thus enabling you to identify which topics are of interest to the viewers. This knowledge in return gives you an idea of the kind of posts that interest them so you can get them to engage with. The other metrics to monitor are Click – Thru Rate and Impressions from Social Media.  You can use tools like Google analytics to get the statistics of referral traffic from Social Media.


There are two kinds of Metrics to track here i.e. is Assisted Social Conversions and Direct Click Conversions. Although the Direct Click Conversions might not show the effect of your efforts but the Assisted Social Conversions very well can. In order to gather the information you’re seeking out you need to define specific conversion goals. You can use this information to compare last click (direct) conversions another Metrics to track.


The metrics that you need to track here is Customer Service Savings. This particular metrics will show you the impact on your business’ growth a result of the activity you receive. The formula to get this data is Avg. Time x Costs Per Hour x Customer Service Inquiries Completed = Savings. The other related metrics to track are Customer Service Costs and Social Media posts.

Well if you’ve taken care of all of this then you should get important date which you can compare to derive newer ways to attract audience to your site and products or services your company offers. So make sure you have all of these aspects covered when implementing them. If you have any views to share do tell.


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