5 Recruitment Marketing Articles of the Week 6.15.13 to 6.21.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about software feelings, engaging tomorrow’s workforce, employment branding, A/B testing, sourcing and semantic SEO.

Also, a reminder.  The Candidate Experience Awards are accepting applications for this year’s awards and is a great way to benchmark your candidate experience against some of the industry’s best recruiting organizations.   To get further details on how to participate as a recruiting organization, please see the “How to Apply?” page on the website.

Now on to the articles.  Here are the articles that interested us this week (in no particular order), enjoy!:


Before saying your software sucks look around…feelings by Jason Averbook (@JasonAverbook)

Jason has some great points on software, it’s fit in your strategy and why it usually takes the brunt of the blame.  Yeah, some software does suck but he’s not talking about those.


Smart Leaders Engage Tomorrow’s Workforce by Meghan Biro (@MeghanMBiro)

Really good post by Meghan on the need to understand the difference needs of Millennials and how when it gets right down to it all generations want the same from their jobs and careers.


This is NPR Recruiting: An Employment Branding Case Study by Lars Schmidt (@ThisIsLars)

Lars presentation is well worth a look for insights on employer branding and social recruiting.  However, please note his message at the bottom.  These strategies worked well for NPR and their unique environment.  Make sure to learn and take aspects of what they do that will work in your unique recruiting strategy.


A/B Testing:  Simple yet Effective Way To Engage in Continuous Impr... by Carolyn Humpherson

Carolyn provides a great primer on using A/B Testing to help you improve your recruiting process especially with your messaging.  We’ve had clients use recruitment metrics to test job titles to great success, so it does work.


Source the Web by SourceCon (@SourceCon)

Here is a collection of articles on using different websites to source qualified candidates from including Quora, Twitter, Facebook, Google +, GitHub and others.  Very useful.


Bonus: Semantic SEO by Luis Galarza

Lots of great content explaining Semantic Search and how we can help Search Engine Optimization on our sites and webpages with this evolution of search.

Hope you enjoy the list and see you on Twitter @smashfly.


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