These days if you truly want to attract the best candidates to you, you have to find a way to stand out in the market.  Professionals and managers are getting so many calls from recruiters that they are all starting to flow all together in an endless sea of sameness. Below you'll find some of the best ways that the average recruiter can stand out in the marketplace and build their brand.

1. Keep your LinkedIn up to date and filled with recommendations - It's important these days to have a strong LinkedIn presence that has a detailed job description, along with recommendations from your clients and professionals to show how great you are at your job. If you have none, it can raise questions about the strength of your network and your ability.

2. Stay active on social media - make sure to post on sites like Twitter and LinkedIn to share valuable content that will inform your clients and professionals that you are the go-to person for the information they are looking for.

3. Build your own website to attract candidates - Executive recruiters like David Stephen Patterson are touting 7 figure annual salaries from this strategy. Stand out from your peers by having your own website that talks about your specific area of expertise and explains why someone should work with YOU as opposed to anyone else. It's fairly cheap to create a WIX or Weebly website and it'll show to clients and professionals that you are willing to invest in yourself and your brand...something that shows you take it seriously.

4. Claim your profiles on sites like www.ratemyitrecruiter.com. More and more of these sites are popping up and this one seems to really be gaining traction with its Top 10 list and the ability for recruiters to claim their profile for FREE to be able to respond to comments. People are going to rate you on these sites regardless, so wouldn't make sense to get in front of it and be able to share your side of the case in the event you did get a negative review?

5. Write a blog or vlog. Sharing content through blogs or vlogs is one the best ways to become an expert in your field and make sure that you attract the best candidates to you. By sharing content that helps others for free, you'll be surprised at how many people will want to work with you only...which ultimately puts money in your pocket.