No Blogs, No Fluff, No Functionality, No Web Site! Just A ‘Coming Soon’ Page.

Thanks to Riveting Rosie for calling out one of the worst web gaffs I’ve seen in a long time. First, the new logo for JobFinderUSA is, as Rosie rightly points out, a total rip-off of LinkedIn, which by itself is an egregious flaw for any company. Secondly, I’m not sure where the ad ran, but I cannot imagine spending even the smallest amount of money to promote a ‘coming soon’ page that has no functionality whatsoever associated with it. As the ad says, no blogs, no fluff… won’t even find any of those annoying buttons to click, nothing to read, nothing to do, nothing to help you. Who needs online services or content when you can sit and stare at out cool 3D logo we have? Ludicrous.

But the best part of the ad is the fact that a recruitment classified company, in today’s era, would actually promote, even celebrate the fact that they have nothing to offer a jobseeker or HR professional other than job listings. Of course, job listings, when combined with high-quality, effective search functionality are the foundation upon which an effective jobs site is built, and I agree that pop-up ads are annoying. But to purposefully leave it at that and disregard all the valuable tools, resources, content, functionality, and services that a jobs site must have to effectively serve its users is absolute lunacy. It’s akin to trying to sell a car by stating, “It’s got an engine, but we didn’t want to burden you with those annoying ad-ons like a steering wheel, brakes, and doors. Just an engine.” Laughable.

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