Hmmmm . . . sound familiar? Let me ask all internal Talent Acquisition Pros:

How well do you know your CandidateCustomer Segments? (Yes, the word CandidateCustomer is together to illustrate a point.)

"-- CRM Gets Social --
A survey conducted recently by The Economist Intelligence Unit aims to shed some light on the disconnect between companies' desire to be more customer-centric and where the focus of new CRM initiatives should be. The report recommends listening to customers wherever they speak out (namely on social media sites) and capturing data on all customers interactions to track results. Among the report's findings:

* 92 percent of those surveyed say their company has a customer-focused strategy, yet 69 percent say they'll increase their customer focus in the coming year.

* 65 percent call user-generated content important, very important, or critical to their ability to be customer centric.

* Only 28 percent of those surveyed indicate that their executives write or contribute to a blog that complements a marketing strategy.

Also, when asked what one action would make their company most customer centric, 30 percent responded creating a central customer view across product lines, and
28 percent responded organizing the company around the customer.
-- Jeremy Nedelka"

Joshua Letourneau
Mg Director
LG & Associates Search / Talent Strategy
BLOG: www.lgexec.typepad.com